Wendy Mak is a Success Stylist™ who helps women entrepreneurs get the successful mindset and realize their full potential. Wendy is a well-known fashion stylist (as seen on The Morning Show, Channel 10 and Today Tonight), coach, and regular media commentator on all things stylish.
When I started my personal styling business there was no training available and I struggled to find a mentor and coach in this industry who was willing to teach me what they knew.
Fast forward to today and I’m proud to say I lead one of the most amazing styling agencies in Australia.
Now I’ve packaged my knowledge in running a successful styling business into an easy-to-understand, fun short course on how to become a personal fashion stylist, so that you don’t have to go through my experience when starting out.
A personal fashion stylist is quite a unique profession. How did you come up with the idea to become one?
When I first decided to start my own business as a personal stylist, I saw a gap in the market. At the time there really were only more traditional image consultants or very expensive fashion stylists for celebrities / someone with lots of money to spend. No one was offering an affordable service to help the every day woman with her wardrobe and style dilemmas.
What were the main challenges you faced as a starting fashion stylist without reputation?
Because personal styling as a service wasn’t very common in Australia at the time, a lot of my focus was on educating people to understand what a stylist is, how we can help and why they should hire one.
You are an advocate of “more is less” when it comes to clothes. Can you explain us your wardrobe philosophy?
A good wardrobe that gives maximum bang for your buck needs balance. I always tell my clients it should have enough of the basics so you can mix-and-match your everyday wear and enough of the “frills” – stuff that’s fun, interesting, colourful and on trend so you can add extra flair to your basics.
Where do you find inspiration for styling your clients?
My inspiration is really from the client herself. I dress every client to reflect their personality, what they are comfortable with and to show off the best of their body shape.
How does an average day of a fashion stylist look like?
It can vary so much! Some days you could be out with clients, in their homes doing a wardrobe review or in the stores helping them with new outfits. Other times you’ll be working on things like your newsletter, social media or following up bookings and appointments. It’s never routine and never dull that’s for sure! You’re always meeting new people too which is most of the fun!
What is the most important skill a fashion stylist needs to have?
Communication skills are THE most important. You need to understand what a client wants, work with their feedback and communicate why you have chosen to dress them in a particular way. So you’re listening, talking and trying to draw out information from your client all the time.
You now train others to become a personal stylist. In a nutshell, what can we expect to learn in your course?
In a nutshell, mine is a 3-day express course for those that love fashion and helping others. In the course you’ll learn how to style women of all shapes, sizes and ages . I also give you step by step instructions on how to conduct a successful wardrobe consultation, shopping trip and how to set up and market your personal styling business.
What is the one piece of advice you would give anyone who wants to follow your steps?
Just give it a crack – I think that’s my philosophy for most things in life! If this is what you want to do, get out there, get some training and then DO IT. Don’t let anyone or anything stop you!
More information about Wendy: www.wendymak.com
Enrol in her course Become a personal / fashion stylist course (women’s styling)