Marketing for Teachers: How to Sell Out Your Courses

VivianaYou think marketing isn’t for you? Think about it this way: If you don’t fill up your classes, you don’t maximize all the work you put into the preparation and planning of your course. It’s like blogging. Writing a great content will only get you so far. You need to actively spread your content to reach out to those who are interested in it, but don’t know you exist…YET!

We want to see fruition of your efforts to create your courses. That’s why we put together some tips and resources to set you off on your way:

1. Know your customer

The first step in any marketing activity is to understand your audience. To whom should you market and how do you most efficiently reach them?

What you should know about the students who are most likely to purchase your services:

  • age
  • gender
  • location
  • socioeconomic status
  • demographic or physiographic traits
Asian family shopping

Image by epSos.de via Flickr

Are you teaching kids or adults? Does your discipline skew towards one gender? It is always a good idea to start marketing your teaching services in the nearby vicinity, and then branching out as the word about how great your classes are spreads. Price is another important factor that will determine your target audience. Some people prefer highly experienced tutor and are gladly willing to pay higher hourly rate. Others look for the cheapest private teacher on the market and are willing to sacrifice the quality.

It is always a good idea to do a bit of research and find your niche within or around your discipline. Maybe you find out there is a high demand for your subject in a certain age group or that people are interested in a specific area that is not easily available in your town. Try and narrow your expertise down to something more specific and start growing your student base incrementally.

2. Reach your audience

Now that you determined your target demographic, you need to research how to best reach them. You have a myriad of options when it comes to marketing your business. The critical part is to choose the most effective mediums. Are you willing to pay for advertising or are you going to rely on free media? Are you going to promote your courses in the real world, online or both?

Audience at concert

Image by Nomadic Lass via Flickr

How to determine the best method

This is why understanding your audience is so important. You want to be wherever they are! If you provide educational services for kids, you want to appear wherever their parents are. If you target the younger crowd, you will probably be using social media channels to promote your classes. Or you might want to hold an event to showcase your handicraft skills where  your potential students can learn some basics and get interested in your craft.

It is OK to experiment and try different methods. Testing is one of the vital parts of any successful marketing strategy execution. Make sure you measure the results of each activity so that you can easily determine the most effective one!

No matter how you plan to promote your services, there are some universally proven tactics that will help you sell out your courses:

Start marketing well in advance

Time

Image by Lel4nd via Flickr

Whatever method or channel you choose, allow time to spread your message. Especially if you are new in the business or you just launched a new course. Start marketing your classes 3-6 months in advance. The marketing cycle takes longer than you think. You can start blogging about topics related to your course and start collecting email addresses of your followers.

You can hold events and ask people to give you their phone numbers to get notified when you launch the course. There are many ways you can spread the word about your services and collect contact details of those interested in them. You just need to start early enough. Don’t get disappointed if your first course doesn’t sell out. You have to build your reputation over time!

Offer discounts and freebies 

Sale

Image by by IvanWalsh.com via Flickr

Everyone loves deals! No matter what your opinion is on offers and discounts, they work. If your offer is good enough, people just won’t say NO. There is a trap though. By giving everyone a discount, you lose money on the customers who would otherwise be willing to pay the full price.

Be smart about your offers. Create online custom codes and share then only with your followers. Print special flyers that you only distribute in certain cafes. You can create custom codes with different offers according to who you’re targeting. Again, experiment with what works the best and roll out the most effective method.

Give the first lesson for free. Or offer the entire course for a reduced rate in exchange for a review or a blog post. This way you can build your reputation faster and gain the very much needed credibility.

Provide a money-back guarantee

Guaranteed

Image by missfitzphotos via Flickr

Guarantees help build trust. People are more comfortable buying your service if they see that you offer a satisfaction guarantee. Although most of them will never ask for their money back, it creates a sense of confidence in them.

You will probably have to see whether a free first lesson or a money back guarantee work better for you. Neil Patel provides a comprehensive case study of the two tactics in this article. Try both, measure the results, and decide which alternative is the best for your business!

A standard 30-day money back guarantee can make the difference between someone enrolling into your class or not. Your course cannot be possibly suitable for anyone so do not take it personally if people do ask for their money back. You should rather try to use this as an opportunity to receive an honest feedback.

How do you sell out your courses? Do you have a proven method? We’d love to hear your thoughts! Next week, we will explain some effective online marketing tactics for your teaching business.

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Setting Your Tutoring Rate

Aristotle tutoring Alexander

Aristotle tutoring Alexander (Photo credit: Wikipedia)

Tutoring can be a great way to start your own business. It can also generate an extra revenue stream or attract new customers for your existing business. Establishing your tutoring rate is one of the crucial points that can determine success of your activity.  You don’t want to sell yourself short, but you still want to attract enough students to pay your bills. You need to find the right rate for your services:

10 Tips on How to Set your Tutoring Rate

  1. Ask your colleagues. There are a lot of online forums out there where you can ask other teachers in your area.
  2. Check Craiglist and see what other people are charging for their classes.
  3. Location is one of the most important aspects – you can usually charge more in big urban areas than in rural regions.
  4. Think about your experience – do you have more or less experience than other tutors? Are you offering special skills that are currently in high demand?
  5. What is your educational background? Someone with a PhD can usually charge a lot more than someone with a BA.
  6. Who is your target market? Are you targeting higher income individuals or poorer families?
  7. What is the nature of your subject and time required for preparation?
  8. Distance you have to travel
  9. Possible disabilities the student may have
  10. The size of the group – Are you offering individual, small group or large group classes?

At the end of the day, the amount you can charge for your services are determined by the student’s willingness to pay. It’s all about supply and demand and you need to find your sweet spot.