Get the Word Out: How to Market Your Courses Offline

VivianaThe biggest challenge of any new business is to get a continuous flow of clients. And new tutors or teachers are no exception to the rule. Let’s have a look at how you can spread the word about your teaching business with a limited budget. It is the combination of your marketing activities and your reputation that will help you attract new students and grow your business.

Low Cost Methods for Offline Marketing

Notice Board Advertising

Bulletin boards are great places for advertising your teaching business; new or old. They usually get a lot of traffic from your target audience – students and/or their parents. What are the best locations for placing your advertisements? Schools, community centers, public libraries or cafes are one of the best places to promote your services. Try to maximize your reach by advertising in as many of these locations in your area.

Notice Board

Image by by Stew Dean via Flickr

Read more: How to Advertise Offline

Leafleting and Flyers

Another easy and affordable way to spread the word about your teaching services is to distribute leaflets and flyers. It is a popular marketing method for small businesses. Unaddressed mailbox distribution involves delivering flyers to homes or offices in your area. It is a mass marketing method on a local scale with a great possibility to reach your target audience. Door-drop marketing is an affordable option that can bring you in new students. You just need to be careful not to breach any regulations that apply to this method; e.g. “No Junkmail” system in Australia.

Read more: Leafleting in your area

Local Print

Local Print

Image by ilamont.com via Flickr

Advertising in your local newspaper is definitely a great way to let your potential customers know about your business. You will be guaranteed a certain amount of eyeballs and can target your audience by choosing the right publisher. On the other hand, this is probably the most expensive option you have. You might want to use this type of advertising for special promotions and deals to increase the impact of your advertising dollars.

Read more: Print is Dead? Not so Fast.

Merchandise

Branded merchandise can mean pretty much anything with your brand/name/logo on it. A cup, pen or a calendar – anything. Since you are only a starting brand and people have no incentive to show your brand, you want to provide them with something useful. Think about what products can be a good fit for your students.

Read more: How to Make Great Brand Merchandise

Referrals

Word of Mouth

Image by dobrych via Flickr

Word of mouth is a truly powerful marketing method, namely for small business. However, it takes a long time. How can you help the process of spreading the word? Incentivize your current students. Offer them discounts for inviting their friends to join. Leverage your relationships with advocates and influencers to help share your message. Offer them something of value when they work with your brand.

Read More: 4 Steps to Executing a Successful Influencer-Driven, Word-Of-Mouth Campaign

Do you use some interesting offline methods that you’d like to share? We’d love to hear your thoughts! Next week, we will explain some effective online marketing tactics for your teaching business.

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